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The figure indicates the percentage improvement in
weekly unique visitors to the web site, beginning at
the launch date and extending over a four-month period.
The analysis was based on the site traffic of all Daphnia
clients,
where sufficient data was available. In most cases,
traffic improvements began to plateau by the end of
the first six months, having reached an entirely new
level of regular traffic.
The most significant traffic improvements correlated
to web sites where the
Daphnia Content Management System was used. This system
empowers our clients with the ability to control their
own content, making changes much more
quickly and regularly (read
more about our CMS). A regular flow of new content
encourages existing traffic to continue to return to
the site and excites first time visitors to explore
highly relevant content.
If you are interested in how Daphnia can help improve
your site traffic,
please contact
us at (646) 638-1556.
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