Overview

Daphnia now offers a service to help you bring traffic to your web site. Each search engine uses different criteria to analyze web sites. Some search engines completely ignore Meta Tags, opting to search only through the actual content of the web site, while others utilize the title and Meta Tags. The criteria used to rank sites in a search also vary as each engine uses its own proprietary logic. The key to positioning your site is to address the complete range of criteria search engines use. Daphnia's Search Engine Registration Services helps to position your site for optimal Search Engine results:

Standard Package

1. Competitor Analysis. Search engine registration begins with identifying competing companies, whose keywords offer valuable information. The effectiveness of keywords varies greatly, and competing web sites help illuminate the keywords that have value for the your particular market niche.

2. Unique Keywords. Researching unique keywords allows our clients to target keywords that may have been overlooked by competitors. Additionally, there are some keywords that are unique to our clients' web sites or product offerings.

3. Related Keywords. In order to maximize search scope, it is important to include a series of related keywords. Related keywords avoid the loss of potential visitors who missed the primary keywords. We can pinpoint keywords that get searched the most, but have the least number of competing web sites to ensure higher ranking.

4. Embed Keywords. Once the keywords have been finalized, they are embedded into relevant pages of the completed web site.

5. Submission. After keywords are embedded, the web site is submitted to a large number of search engines, including international engines.

6. Routine Submissions. Ranking takes time to improve, and is accomplished by continual submissions. Daphnia offers several subscription options to help improve your ranking over time.

7. Reports. Daphnia will help you analyze the effectiveness of your search engine strategy by tracking the number of visitors to your site, where they came from, and what keywords they used to find you.

Services for Existing Web Sites

1. Site Log Analysis. An analysis of your existing web site's site log extrapolates the source of web site traffic as well as how visitors are spending their time on the site.

2. Current Ranking. Daphnia will determine the current ranking of your web site on a number of search engines and provide reports, noting areas of improvement.