Name: The Village Underground
Project Type: Web Site Redesign, Content Management System

The village Underground hired Daphnia to design, develop and deploy an entirely new web site, inorder to both expand its existing marketing strategy as well as excite site visitors about upcomming performances. The primary goal was to attract the attention of the music lovers that are visiting the site with a modern and rock-inspired look-and-feel. An extensive calendar of events and individual artist biographies were employed to engage the reader and expand the number of regular visitors.

In addition to providing web site design services, the Daphnia Content Management System (CMS) was utilized to provide the client with complete control over content. As is the case with any performance-oriented industry, it was necessary for the list of performances to be as current as possible. The CMS empowered the Village Underground with the ability to make changes instantaneously, and avoid the need for a maintenance contract.