Name: GCorp, Inc.
Project Type: Web Site Redesign, Intranet, E-Commerce

MJ Research, Inc. is a leading biological technology company based in Waltham, MA that focuses on developing DNA sequencing instruments. MJ Research founded GCorp, Inc., a company devoted to organizing a conference and collection of papers from scientists around the country. The annual symposium, located on Marco Island, FL, generates support for the genome sector of the biotech industry.

Over a multiple-phase duration, Daphnia provided GCorp with a single solution to several tasks associated with the seminar. From a users' perspective, the site acts as a forum, allowing scientists to register for the conference, exchange abstracts, and preview seminars. Administrators are provided with immediate access to a variety of organizational data--most importantly attendee information. Plus, the registration process was greatly simplified as a result of the site's transaction feature, in which users could register with their credit card.

Most components of the site utilized dynamic content, requiring site-wide database access. A complete content management system expedites the process of updating and maintaining site text and image content. In addition to the outer site, an internal web application allows GCorp staff to harness the collected attendee data to facilitate clerical duties like generating mailing lists, organizing hotel reservations, and printing envelope labels.